HRM defined as to plan, organise, direct, control

HRM defined as to plan, organise, direct, control HUMAN RESOURCE MANAGEMENT The definition of human resource management by Edwin Flippo is to plan, organize, direct, control, compensate, integrate, motivate and separate the human resources to achieve the goal and objectives for the organization. The main focus of this function is to properly recruit people for the organization. It involves management functions which are organizing, planning, directing and controlling. It also involves the procurement, development and appraisal of human resources. The main objective is to achieve the organization goal. The team spirit and team work depends on the human resource management. Human resource management has evolved back to Kautilya Artha Shastra when he recommended the government to introduce the proper rules and regulation for the employers and employees. During the Medieval Times Allaudin Khilji who was the king that time has introduced the fixed prices and fixed salaries that time for the better living of people. In 1920 trade union emerged and most of the historian writes that human resource management started in the First World War with the emergence of trade union. In 1931 the Royal commission appointed the labor welfare officer for the governance of labor. Later in 1942 factory act has been made compulsory for the organization those have more than 500 workers. For the solution of labor and workers international institute of personnel management and national institute of management have been set up. Employees were more aware of their rights after the World War Two. After that new technology has made life easy for the workers. In 1960s most of the big companies started their separate professional management. In 1970s efficiency of the worker was most important and was measured. During 1980s technology emerged into organization and news rules and regulations have been made and 1990s was the era where human values and development of people were considered. Organization follows bureaucratic style for their HR Department activities i.e. all major activities are concentrated to three positions which means that one person is HR manager and two are the HR officers. HR Manager HR Officer HR Officer Key Activities of HRM: The major activities in the human resource management process are as follows. Planning of human resources Major function is to identify the needs of the staff for the organization. The management of staff has been dealt in this. Analysis for job Job analysis is also another major area in human resource management. Every job in the company has been analyzed and then advertized on the basis of this analysis. Recruitment and selection The advertisement and publishing in the news papers or and media has been done after the detail analysis. This is called recruitment. The published advertisement resulted into many applications, interviews have been conducted and right candidate is selected. Orientation and induction After the selection of successful candidate induction has been done. The new employees have been informed about the organization, its culture, values, team and ethics. Training and development After the induction newly appointed employees have been trained for their role in the organization and better performance. The training has also been given to experienced employees as a refresher course. Most of the amount has been spend in this area. Performance appraisal The performance of the employees have been monitored by human resource department monthly, quarterly, yearly depends on the nature of the organization. On the basis of performance future appraisal like promotion, incentive or increment has been given to employees. Compensation Every organization has its own rules and regulation for the compensation and benefits. Human resource department is also responsible for this. Motivation The most important factor in successful organization is motivated employees. Different methods are applied to motivate the employees in the organization. Industrial Relations Human resource department also coordinates with the member of the union to help the company to prevent the strikes or anything against the company. Achieving Objectives: The HR department does the tracking of existing employee data which usually comprises personal accounts, abilities, competencies, achievements and salary. Companies have been using the electronic automated Specialized HR Management system to decrease the physical workload of these managerial actions. Services of the internal or external IT professional are used for the development, maintenance and integration of these systems. If any of the organization is working on the low capital assets then they need to buy or develop these proprietary software; these internally-developed HRMS were unrestricted to organizations that obsessed a large amount of capital. Human Resource Model There are few HRM models in business environment, even though, there are two models commonly use as HRM models in businesses today aside from other models that has been theorized and formulated by some academics. Soft version of HRM which is treating employees as valued assets. This is called Harvard model, stresses the human element in the human resources formulation and is considered as the soft variant in HRM. It is offered by Michael Beer. Hard version of the HRM which is the Michigan model, holding that employees are resources in the same way as any other business resource. The Michigan model is also known as the matching model or best-fit approach to human resource management.   It is introduced by Fombrun, Tichy and Devanna, 1984. Soft HRM Model Hard HRM Model Employee as resource Employee as Cost People issues Market issues Commitment Compliance Integration/Co -operation Control Qualitative/Negotiation Quantitative/Rational THE HARVARD FRAMEWORK MODEL This framework is based on the belief that the problems of historical personnel management can only be solved when general develop a view point of how they wish to see employees involved and developed by the enterprise and of what human resource management policies and practices may achieve those goals .Without either a central philosophy or a strategic vision which can be provided only by general managers. Human resource management is likely to remain set of independent activities, each guided by its own practice tradition. As also explained earlier we can see that Sainsbury survival and growth have mainly been dependent on the fact that the Harvard Framework is partially followed where in Managers across Sainsbury are being given responsibilities for selecting, motivating, developing and evaluating employees. All managers are therefore taking on human resource responsibilities. Employees are the most important resources in Sainsbury, particularly in creating a competitive edge Mana gers across Sainsbury are being given responsibilities for selecting, motivating, developing and evaluating employees. All managers are therefore taking on human resource responsibilities. Has Employees are the most important resources in Sainsbury, particularly in creating a competitive edge. THE MATCHING MODEL One of the first explicit statements of the HRM concept was made by Michigan School (Fombrun et al, 1984).They held that HR systems and the organization structure should be managed in a way that is similar with the organizational strategy (hence the name matching model).They further explained that there is a further human resource cycle, which consists of four generic processes or functions that are performed in all organizations. The first and the most important among them is Selection -matching available human resources to jobs is one among them that has been a key to the success of Sainsbury the reason being that as explained earlier that the Recruitment process are of two kinds external and Internal recruitment and according to the Matching Model Which is largely applied in Sainsbury the Recruitment is done internally by using Internal Job posting and no doubt has been a very successful thing ,has the individuals who are selected already have a hands on experience with the post t hat they have applied for as they do get trained skills required to full fill that role by doing multitasking by carrying on doing their work and also learning the skills required for the new job that they are applying for out of their own interest voluntarily. Human Resource Planning: Human resources planning in the broadest sense include both strategic and operational human resource planning as a continuous process rather than an activity limited to a fixed segment of the business planning process. PLANNING A BUSINESS STRATEGY The concept of planning boiled down is that in order to determine the direction for human resource plans you must have a series of questions that your organization needs to answer in order to predict and perhaps control some of the major change areas for the future. This means that you begin by asking the right questions the questions which, if asked regularly and systematically, will force you to produce answers of maximum value in shaping your future human resources. It is also important to look at the planning activity from an activity standpoint. From an operational view human resources planning is the analysis of human resource requirements of organizations and the related needs for management policies, programs and resources to satisfy these requirements. As is shown by Figure A, human resources planning is critically interdependent with all aspects of the business. A human resource strategy is a critical component of the firms corporate and business strategies, comprising a set of well-coordinated objectives and action programs aimed at securing a long-term, sustainable advantage over the firms competitors. A human resource strategy should be consistent with the firms corporate and business strategies, as well as with the other managerial functional strategies. RECRUITMENT AND SELECTION Every post in Sainsburys is filled by the most appropriate candidate. The identification Atkinson J (1984) process for the vacancy has been followed in Sainsburys where the most suitable person is selected for the job. First of all requirements for the job have been defined, potential employees are attracted, interviewed and selected the right person for the job. Objectives for recruitment and selection process The most important objective of this process is to achieve organizational goal to become a leading retail supermarket in the UK by providing the excellent customer service, putting customer at first and meeting the customer day to day needs. This is ensured that the best candidate has been selected and he/she will contribute to maximize the profit for the organization. The whole process based on the human resource department; if they are unable to select the right candidate then the whole effort will be lost with the expenses as well. In Sainsburys the effective planned style has been followed in which recruitment starts with the identification of vacancy, then the job description has been analyzed and advertised internally and externally. They prefer to advertise internally because they want to promote the existing staff for the role and they save the initial training or induction. If they are unable to hire the existing employee for the current role and then they look for the proper person outside the organization. The applications are called and reviewed initially and the then some candidates have been short listed and called for interviews. The interviews are face to face and it allows them to assess the right candidate. During the interview appearance, communication and interpersonal skills have been analyzed. After the interview most appropriate person has been selected who can perform juggling tasks, have got the potential for training, development and promotion. Customer focused, attitude towards helping the people, natural team member who can work with different culture people have been selected the most during the interviews. Sainsburys also fulfill the legal requirements about the labor laws and equal opportunities. In the past Sainsburys has been able to achieve their target by the successful recruiting and selection process. TRAINING AND DEVELOPMENT In Sainsburys when employee enters it starts learning and is a continued all the times. All the employees have been trained to improve the performance. On the basis of this performance they are then promoted to higher ranks. Objectives of the training and development in Sainsburys Following objectives are tried to be obtained during training and development process. To provide and update all the employees about the current legislations To develop the expertise and qualification To increase the confidence and competence To motivate and encourage employees to get the more profit in response of their service To improve health and safety In Sainsburys training and development has been done by determining the requirements of the employees through appraisal, job analysis and corporate analysis. All the training has been provided in house through external and internal resources. At the end of training a questionnaire has been answered by the candidates and sometimes interviews have been conducted to observe the improvements. On the basis of these interviews and questionnaires the performance is measured and employees are promoted. Also learning enthusiasm among the staff has been determined. The ultimate result of training is to meet the target by providing service better than others. PERFORMANCE APPRAISAL Sainsbury has well defined system by which performance of the employees have been reviews regularly. They are following the Belbim 2008 logical review system for the performance assessment. On the basis of this system line managers in Sainsburys tries to develop skills to individuals as well as the whole team. Objectives of the performance appraisal in Sainsburys Some of the following objectives have been obtained Feedback to employees on their work Fair decision on the promotion and salaries Providing opportunities to employees to participate the decision making process Providing opportunities to employees for training and development Measurement of the efficiency of the individual employees and to emphasize on the performance at their best In Sainsburys performance have been measured using different methods for every department. Such as customer service; normally people at the tills; their performance has been measured through centralized computerized system. The employees are automatically ranked by the computer. When the weekly report has come then performance has been analyzed. If the performance is up to standards then employees are appreciated and if not for three consecutive three weeks then called for interview to understand the underperformance, reason are tried to find out. This system monitors speed, number of transactions, cancelled transactions and mistakes during the transactions. This helps Sainsburys to analyze the performance of the each individual. Due to this every employee is very sensitive about the mistakes, customer service and helped to get the target. On the basis of this effort monthly bonus scheme as a reward has been given to employees. This has done trick for Sainsburys and has got position in the market. Appraisal has been offered on the basis of the performance has been offered to the employees and trained for further role. Human Resource Development (HRD) Human Resource Development (HRD) is a framework for helping the employees to develop their personal and organizational skills, knowledge, and abilities. Human Resource Development includes such opportunities as employee training, employee career development, performance management and development, coaching, mentoring, succession planning, key employee identification, tuition assistance, and organization development. Change of work environment has created many challenges for the human resource management to overcome for the smooth and calm run of the organization. These challenges are as under Employees retention To reduce the cost of the company management tries to cut the cost by telling human resource department to reduce the number of employees. This challenge some time gives hard time to management. Multi-national workforce Most of the companies are spreading operation in the different continents, where they get employee from different nations, cultures and ethics. This whole system generates a multinational environment where people work together from different nations altogether. The integration of multi-national work force is one of the toughest challenges faced by the human resource management. Women in the organizations In the number of employees in the world trend has changed and it has been seen a dramatic increase in the number of women in the organizations all over the world. Women have understood their right more than before. Their understanding has been improved a lot and human resource department have given them opportunity to work with male workforce and accepted this challenge as well. People with disabilities and organizations The most difficult challenge faced by human resource management is to employee the handicap person and fit into organization with all other people. Only fewer organizations in the world are giving opportunities to such people. These people need motivation which is one of the most difficult for the human resource department. Downsizing and employees In the recent era it has been seen that due to high cost, most of the companies have reduced number of employees. This affects the performance of the employees and left negative impact. Human resource departments are trying to implement this strategy without hurting any ones feelings and sentiments. Government rules and regulations In any country companies have to follow rules and regulations by the relative government. Most of the governments have given freedom to the companies to work independently, but sometimes governments have to implement some new rules and regulations in the national interest which may be against the organizations policies which causes some problems for the human resource management. Restructuring in the organization Management faces a lot of problems when it decides to restructure the organization. Nobody wants change that why they always oppose the restructuring process. Human resource management tries to handle this challenge. RECOMMENDATIONS On the basis of analysis of human resource management system in Sainsburys following recommendations have been made Career goal for the employees should be defined and staff should be motivated by deriving them towards the goal by showing them the right way, also opportunities should be indicated for the employees. Performance appraisal should be done on the basis to quarterly performance. The gap between the line managers and staff and management should be reduced by providing them interaction. Time to time human resource manager workshops for the better understanding of the role; can make a difference towards the goal of the organization. Mystery shopper reports should not be ignored; this tells the current situation of the stores. Latest technologies should be used to improve the skills of the employees to get competitive advantage over the competitors. There should be some mechanism be introduced which tells the management about the job satisfaction of the employees and to understand the problem those are faced by the employees at lower level. Rewards management should be attractive in terms of benefits or bonuses or compensation. CONCLUSION Human resource management is responsible for the recruitment of the right people for the job to meet the goal of Sainsburys. Successful completion of the goals of Sainsburys requires effective use of people during the whole process. If anything happens during the process suppose selection of right person and the provision of right person. After completing this assignment it is concluded that human resource department is one of the critical department in the organization that plays crucial role for achieving the target of the organization. Because results are achieved with the help or organization policies, policies are made by human beings. Human beings are selected by human resource department for any organization. They work for the organization for the achievement of the result. None of the organization can get the result without loyal employees. Those should be trained up to standards and rewarded whenever they perform well. Sainsburys motive is to hire most hardworking and skille d people for the achievement of its goal. They train and try to develop their skills all the times. The ultimate results they wanted to become retail market leader in the UK.

Benefits of Police Body Cameras

Benefits of Police Body Cameras As with any new technology, police body-worn cameras are becoming the new trend in the law enforcement community. While camera and surveillance systems have been around for a quite a while, body-worn cameras have seen increase popularity as several high profile cases have brought this technology to the forefront. As agencies proceed forward with pilot programs to evaluate its usefulness, they must decide if the perceived benefits justify the cost and expense to implement such a program. From the general public perspective, the use of body worn cameras represents police accountability and transparency. By their use alone studies have shown they improve officer professionalism and behavior. As agencies implement body worn cameras, officers will be more aware of their actions and interactions with the general public and less likely to cross the line between use of force necessary to apprehend suspects and blatant over use of force. That same perspective is also true from the law enforcement community. Studies have shown from many different sources that when individuals are being recorded or that they are aware their actions are being recorded, their behavior will change. They are more aware of their behavior and will potentially alter their interactions with the person who is recording. â€Å"Accumulated evidence further suggests that individuals who are aware that they being-observed often embrace submissive or commonly-accepted behavior, particularly when the observer is a rule-enforcing entity.† (Self-Awareness to being watched and Socially-Desirable Behavior, 2013, p. 2). There are many times in an officer’s career when the person they arrest and the behavior they display on scene is quite the stark contrast when both meet in the courtroom for trial. The professionally dressed defendant who speaks intelligently is much different than the drunken patron that was involved in a fight and arrested for battery. Had camera footage been available, the impression would be quite different when presented to a judge. If the defendant was aware that he was being recorded, his behavior would most likely be different. â€Å"It can be incredibly frustrating to arrive in court to find a defendant dressed professionally in a suit with an angelic demeanor that’s completely opposite of the person who was arrested. Using cameras to capture that person’s true character and behavior can be very beneficial when it comes to prosecution.† (McFarlin, 2015, para. 4). Along with possible behavior modifications, other perceived benefits of body-worn cameras for agencies are reduced citizen complaints and officer use of force incidents. In 2012, the City of Rialto Police Department, in conjunction with the University of Cambridge (UK), conducted a yearlong study on the effects and impacts of police worn body cameras. Over the course of a year period, different patrol shifts were given cameras while others were not. The study was a random sample of different shifts at different times over the course of the study. After the yearlong pilot, the results were amazing. The groups that were assigned body cameras had a reduction of use-of-force incidents by 60% from the previous year. The study also concluded that citizen complaints for that same group were reduced by 88% over the previous year’s findings. The Rialto Police Chief stated,† Whether the reduced number of complaints was because of the officers behaving better or the citizens behavi ng better—well, it was probably a little bit of both.† (Police Executive Research Forum [PERF], 2014, p. 5). In another study on how body cameras reduce citizen complaints, the Mesa Police Department conducted a yearlong study specifically focusing on reducing complaints. The pilot program consisted of two groups; 50 patrol officers with assigned body cameras and 50 without body cameras. Both of the groups were similar in demographics and assigned patrol duties. The study, conducted in conjunction with the University of Arizona, concluded that the patrol officers without body cameras had three times more citizen complaints. In addition, the study also concluded that the patrol officers that had been wearing the body-worn cameras had a 40% reduction in citizen’s complaints and 75% reduction in use of force complaints from the previous year in which the body cameras were not used. In both studies, the overwhelming results state that body-worn cameras reduced citizen complaints. This is due in part to behavior on both sides from the awareness of having the incident being recorded. Greensboro’s Police Chief Ken Miller states, â€Å"We actually encourage our officers to let people know that they are recording. â€Å"Why? Because we think that it elevates behavior on both sides of the camera.† (PERF, 2014, p. 6). Video footage from officer’s using the body-worn cameras can also be used to correct internal agency problems and well as a useful training tool. In a recent survey from Police Chiefs around the country on the use of body camera video, 94% of the respondents stated that they use it as a training tool or for review by administrators to correct officer behavior. (PERF, 2014, p. 7). Body camera video has a multitude of training examples. While reviewing footage, administrators can evaluate current policies and determine if revisions need to be made based on actual officer encounters. The training department can create very specific scenarios to train their officers based on actual calls in the field. Additionally, officer training can now be specific to the individual agency or internal department. Perhaps one of the biggest benefits to law enforcement will be capturing and documenting evidence for criminal investigations. Again, it’s just another tool that can aid in the successful prosecution of criminals. When officers respond to a major crime scene, most of their focus and first priority is securing the scene and aiding victims with first aid measures. As they start their interviews and try to put together what happened, it is difficult to remember all the details. By using a body-worn camera, the officer is able to capture the scene and many of the small details that would have been missed. As they are walking around the crime scene, they are actually recorded it as it was upon initial response. This tool can provide a wealth of information to detectives that usually arrive well after the fact when it is calm and not hurried. Police Chief Parker of Dalton, Georgia states, â€Å"Unlike in-car cameras, body-worn cameras capture everything that happens as officersâ₠¬â„¢ travel around the scene and interview multiple people. The body-worn cameras have been incredibly useful in accurately preserving information.† (PERF, 2014, p. 9). Local prosecutors are also encouraged and actively engaging agencies to adopt this technology. Having a video record to present in court is usually hard to defend. In Kentucky, a local defense attorney commented on the use of providing body-worn camera video. â€Å"It makes it much easier for them to understand a guilty plea is probably going to be in their best interest, because you dont want a jury to see this†. (Mateescu, Rosenblat, Boyd, 2015, p. 27). This is particularly true for domestic violence case when the video evidence is provided in court. Many times, especially if there is a pattern of abuse and the victims are afraid, they do not want to press charges. Gathering evidence is difficult at best. Coupled with uncooperative victims and prosecution is almost nearly impossible. By providing prosecutors with video evidence upon arriving on scene, it will capture the demeanor of the victims and suspects as well as any injuries sustained. Providing this information to pr osecutors, they can build a case even if the victim refuses to press charges or declines to provide a statement. Chief Miller of Topeka stated, â€Å"When we show suspects in domestic violence cases footage from the body-worn cameras, often they plead guilty without even having to go to trial.† (PERF, 2014, p. 9). References Mateescu, A., Rosenblat, A., Boyd, D. (2015). Police Body-Worn Cameras. Retrieved from http://www.datasociety.net McFarlin, C. (2015, January 7, 2015). Body-Worn Cameras: Benefits and Best Practices [Article]. InPublicSafety. Retrieved from http://inpublicsafety.com Police Executive Research Forum. (2014). Implementing a Body-Worn Camera Program. Retrieved from http://www.justice.gov/iso/opa/resources/472014912134715246869.pdf Self-Awareness to being watched and Socially-Desirable Behavior: A Field Experiment on the Effect of Body-Worn Cameras on Police Use-of-Force [Special section]. (2013). Police Foundation, 1 14. Retrieved from www.policefoundation.org

Abbey Road Essays -- essays research papers

â€Å"Abbey Road† By The Beatles Abbey Road is heralded as one of the greatest rock ‘n roll albums ever. It grinds with hard rock and sways with soft guitar. The variety of the tracks provides something for everyone. It was created in 1969 at the famous Abbey Road studios. George Martin and Geoff Emerick, who had produced many other Beatles’ albums, contributed to this work. This album is one of the more famous albums of the Beatles, who are one of the most popular bands ever. Almost every piece of this album, even the cover, is art works in themselves. The album begins with the hard-rocker â€Å"Come Together†. The song is a perfect example of John Lennon’s rock influence in the Beatles. â€Å"Come Together† is a song that’s popularity has been revived due to its appearances in many commercials. Its trademark chorus, â€Å"Come together right now over me†, is known just about everywhere. Ringo’s heavy drums and John’s deep poetic lyrics drive the song, while Paul’s voice and George’s sharp guitar contribute to the body of this song. John Lennon was well known for his creative lyrics. His mind provided lyrics for such insightful songs such as â€Å"Across the Universe† and â€Å"A Day in the Life†. The third track is â€Å"Maxwell’s Silver Hammer†. This song is a humorous tune about a boy who enjoys attacking people with a silver hammer. It is a playful piano jingle that reflects on Paul’s influence on the album. Paul McCartney’s songs usually presented the lighter, more friendly side of the Beatles. Pau...

Marriage Essay -- Literary Analysis, Gary Chapman

Introduction What is needed for a marriage in today’s world to last? Have you all heard the song, "All you need is love? Is that a misconception? After being married for 14 years, I believe so. Author Gary Chapman states that what is the real meaning of love? He examines how we as individuals throw the term around so easily in our everyday lives. He explores how we can love anything from dessert to a favorite rock band. Is the true definition of love, being valued and respected in our marriages today? (Chapman, 2010). Is love a feeling of expression and is there such a thing as love? Couples marry because they love each other correct? Then why are there so many divorces happening everyday. â€Å" What leads a couple to a divorce?† There could be many reasons, for example, the death of a child, infertility, drug/alcohol abuse, or physical abuse. One of the biggest reasons for divorce is Infidelity, which in many instances can lead to divorce and is probably one of the most damaging things that can happen in a marriage. Wilmot & Hocker state, Infidelity is one of the most common problems married couples face today. â€Å"When people experience conflicts, much of their energy goes into emotions related to those conflicts† (Wilmot & Hocker, 2). For example in infidelity, some of those emotions can be stress, sadness, depression, and anger. Statistics may vary, but they show for the most part, that 60% of men and 40% of women will participate in or be faced with an extramarital affair at some point in their marriage. The relationship rapidly shifts from madly in love to signing the divorce paper and sharing custody of the children (Fisher, 2008). The Emotions of Infidelity If you or someone you loved have experienc... ...ch this conflict in a rational and collaborative style. Conclusion I have explored how the emotions of anger, denial, rejection and guilt can save a marriage if approached with the right conversations and clarity. We have learned from the research that peoples perceptions of a conflict like an affair, can lead them to feel negative emotions that can be very difficult to overcome. By understanding the emotions that can enter after infidelity, more people faced with this conflict might be able to save their own marriage. As we know, conflict occurs when people are not capable of controlling their emotions in certain situations (Bell & Song, 2005). Therefore, if a married couple would like to try to save their marriage after infidelity, they should try to better understand what their spouse is feeling and how they can overcome those emotions together.

Case Study: Shutterfly

Its as easy as a snap shot. Shutterfly has made great marketing decisions through-out the years. No matter the year they were always moving ahead of the technology of their time. With not many digital cameras flouting around and internet at slow dial-up connections, Shutterfly were allowing the upload of â€Å"digital images to order prints from a web-based company. † This was new to people even with rabbit speed broadband. Always looking forward, Shutterfly now have become a â€Å"major force in the online photo-printing industry. † Shutterfly has put considerable effort into keeping quality in focus. Investing in certain business aids, the photo processing company has created a name for themselves and improved service quality. To showcase their quality they â€Å"invested in special printing equipment† so they could control the â€Å"clear, crisp and colorful† picture quality instead of relaying on orders from an outside photo processing firm that may not perform to Shutterfly’s standard. This maintained Shutterfly’s quality as reliable with very little to no variation of quality. The new special printing equipment also included â€Å"photo enhancement functions† to provide customers with helpful photo improvements, like red-eye effect, to ensure their satisfaction. Furthermore, they distinguished themselves from other photo companies by giving costumers the option to upload and store their photos on Shutterfly’s website. They even â€Å"promised never to delete any photos† which provideds great customer contact and is highly valued by their costumer base. In all, Shutterfly has managed the challenges of heterogeneity very well and have created a reliable, quality photo processing company. Going through ups and downs throughout the years, Shutterfly has used marketing to draw customers to their product. Early on, they encouraged adoption through offering free photo printing. They gave away more than 80 percent of the prints in the first six months. Although after intense competition in 2003, Shutterfly needed to try something different. In 2005, CEO, Jeff Housenbold, launched â€Å"a next generation personal publishing platform† that would let costumers â€Å"take, use, and share photos† at their own home. But before the launch of this new platform they surveyed customers to gain better knowledge of customers needs and preferences. This platform provided customers with company search qualities where they could experience Shutterfly prior to purchase. In addition the company â€Å"negotiated to license well known characters† such as Clifford and SpongeBob Squarepants for â€Å"personalized photo greeting cards, photo albums, and other products. † To introduce these new offerings Shutterfly used â€Å"print ads in various parenting magazines and woman’s magazines and commercials on the Home Shopping Network. † Shutterfly has shown their dedication to customers satisfaction by adding supplemental features as well as symbolic and experiential benefits to their offerings. The CEO notes that â€Å"people have an intrinsic desire for social expression† and that prints are a great way to tell a story, however, he believes in telling the story through other ways. Widening their product mix, Shutterfly has provided T-shirts, jewelry boxes and tote bags that help satisfy that desire for social expression. â€Å"You will see a lot more of that† says a senior vice president. Additionally, licensing well-known Nickelodeon characters on greeting cards provides excellent symbolic benefits of playfulness and even fulfills peoples creativity. In other words, â€Å"it tells a story. They even offer online interaction so that customers can share their stories quick and hassle free. Through considerable effort and strong customer contact, Shutterfly has provided offerings and major benefits to those offerings. Their are multiple reasons why Shutterfly would license Nickelodeon characters for personalized photo products. One reason is that the well-known characters create a popular product line that customers can utilize to share their â€Å"stories. † It gives the customers a networking platform to start from and it is playful and fun. Also it provides wider options for customized photos. For example, if a customer wanted to provide a frame on the picture then they could use one of these characters to do so. Lastly and most crucially, these characters are geared more towards children and as a photo company many of the processed photos tend to be memories of peoples children or past childhood. Providing these Nickelodeon characters is a great way to draw in customers and maybe even make a larger profit. They have sold 400 million prints, storing at least 1 billion images for its customers and have increased sales by a impressive 670 percent in the â€Å"last five years to nearly $100 million. It is without question that Shutterfly is closely associated with quality and responsive service. They have maintained a excellent customer retention rate and are still expanding to this very day. Through ups and downs and hard competition they enable people to convey the strong emotion in their photos with ease. People want â€Å"to capture and share their experiences, to relive special moments, to communicate their memories,† and Shutterfly provides the best service to do so; the best service to tell a story.

Kate Chopin’s Life in Writing

The feel of Kate Chopin was an interesting tale of peel and intentness in an argona of the country where things were quite an ticklish. Growing up nigh the act upon of the twentieth century, Chopin had to put up with a grueling breeding in sum to the usual ch aloneenges that went along with being a adult female at the time. Unlike in todays time, women did non father bity rights, nor did they convey compo rideiony opportunities when Chopin was evolution up. As with the majority of considerable writers during that time, invigoration have intercourses were pregnant.Not more all over did Chopin draw from her experiences to come up with story thinkings and character ideas, merely she took approximatelywhat(prenominal) very specific instances to create stories. though all of her conks had some elements of this held within, thither ar two works that specifically highlight some of her more difficult behavior experiences and speak to the overall struggle of wome n during her time. In her works, Desirees Baby and The root word of an hr, meditateers get to not barely read a great story, but similarly understand how iodine womans struggle to overcome basin bear upon the way that she writes.In order to understand the references in her work, a person has to understand barely what she went to during various portions of her vitality. The one overriding theme in her deportment was loss. As signal by a article on Kate Chopin from A Dictionary of lanthanum Biography, the woman had trouble keeping a man around in her life. This does not symbolise that she was divorced or had men channel her, either. Instead, al close every meaningful man in her life died in a difficult fashion.Her father was one of the lead-in railroad men around the magic spell of the century and he lost his life on the rail when one of his tracks collapsed. Kate Chopin was only five years old at the time, so she had to live the majority of her life without a fathe r figure. The bad portion did not stop there for Chopin, either. Her half-brother passed away from a rare grammatical case of swamp fever when she was young, as well.When Chopin marital a few years subsequently at the age of 20, she had married a man who she thought would baffle the home plate of her brother and her father. He did her no promote by racking up a huge amount of debt and subsequently spillage away from swamp fever, as well. Those things solo were enough to nearly drive her over the edge and created a really difficult life that was ofttimes harder than what virtually of her genesis had to go by. In a way, this clan her up as a unfaltering woman and prepared her to take on many of the challenges that faced women of her era, though. It is from this struggle that Chopins great works arose.Another aspect of Kate Chopins life that must be taken into account is the racialism and inequality that she had to face. She was of Creole origin, which was one of the f actions of society that was looked down upon by everyone else around them. In Desirees Baby, these themes of racialism are registered supplely and succinctly. In the story, things transfigure dramatically when it is realized that her louse up, and subsequently Desiree, are not actually flannel. The more sexual relation thing is what follows in the book. It is telling that she tries dementedly to convince her husband that she is white.This is the most important thing to her. In the work, Chopin writes, A quick conception of all that this accusation meant for her nerved her with unwonted courage to deny it. It is a trickery it is not true, I am white Look at my hair, it is brown and my look are gray, Armand, you know they are gray. And my genuflect is fair, seizing his wrist. Look at my hand, whiter than yours, Armand, she laughed hysterically (Chopin, p.2).Though this is not exactly how Chopins life went down, she does draw from her experiences. In addition to the idea of racism, one disregard view the discouragement to keep a man around as a commentary on her life. Chopin lost many of the men in her life for various reasons and that can be rendern in Desirees story. Not only is she distraught close to the realization that she and her baby are not white, but she withal worries that her man will leave her because of it. This is the most important thing for her character, so this qualification be an indication of what Chopin finds important.Though the reference to her life can be seen in that story, it can be seen even greater in another one of her stories. The tarradiddle of an Hour is the most telling story that shows how much the author was impacted by the experiences of her life. Interestingly, the proof reader gets an indication in the first clip of what the author is thinking. In that sentence, she writes, Knowing that Mrs. mallard was afflicted with a heart trouble, great care was taken to break to her as gently as possible the intellig ence activity of her husbands death (Chopin).Not only does her own experience of losing her husband play a graphic symbol in shaping the story, but the incommode of losing him also plays a role. She has been there in that situation, so she knows all too well that losing a husband is one of the most difficult things a person can go through. Though it is not exactly clear who the author is talking about in much of the story, there are times when it appears that she is representing herself in many of the lines.At one point, Chopin writes of the struggle when she writes, She was young, with a fair, calm face, whose lines signal repression and even a certain strength. except now there was a faint stare in her eyes, whose gaze was pertinacious away off yonder on one of those patches of blue sky. It was not a glance of reflection, but rather indicated a suspension of intelligent thought (Chopin). From this, the reader can come away with some sense of what Chopin may have been depar ture through with her experiences in her life. From the words, the struggle seems to be too much to overcome.Overall, the two stories present divergent struggles, which is something that really shows how much she had to go through in her life. Most great deal would consider losing three men as big a challenge as any person should ever have to face. That was obviously not the case for Chopin, though. Her experiences do who she became in a number of different ways, including her struggles with female equality.During her time, being a thriving writer was not a minded(p) for a woman, even if that woman had all of the talent and resources to succeed in the business. sequence she was having to put up with all of the problems of her life, she also had to try to put up a fight against the people who refused to take her seriously. Her constitutional career was a struggle to proportionality the emotions that she had to face. She had to feel pain for what was going on with her husband, her father, and her brother, but she could not readily show that. It was a very brave gesture including her life experiences in her works because that was not exactly an accepted tactic. By doing that, she capable up herself to lots of criticism, but it was something that do her a memorable writer.Overall, much of Kate Chopins life can be seen through her works. If a person takes the time to sit down and study her life, then they would see that she had to face a lot. From facing that adversity, she became well enough to overcome some of the racism and the discrimination that plagued other writers during her time. She allows herself to show some emotion and to be a human, but she never lets her guard down so much that people can take advantage of her. That strength is reflected in her work and its the thing that makes them so interesting.Works CitedChopin, Kate. The Story of an Hour. 1894.Chopin, Kate. Desirees Baby. 1893.Kate OFlaherty Chopin, A Dictionary of Louisiana Biograph y, Vol. I (1988), p. 176

Chicana Role in Society

JannineCl be Mendioro K. Land Puente English 102 12/07/12 Paper 5 My mom would some metres look at me and says my coevals is lucky. I never did give a belief what she meant about what she said especially when I came from a family, a clan where women be normally treated as pit as men and sometimes argon more precious. But as I slowly grow up, I effected my family traditions hitch of women are different from the majority of people. In majorities, traditionally women are hypothetical to retard at domicil, entertain deal out of the kids and dependent towards men. The exclusively females that were permitted to go during the sr. days were wealthy privilege daughters.During the generation x, women welcome irritations about equation. Even though Anglo women generally have the homogeneous concern with color women, Chi nominatea women have more business ascribable to their ethnic difference which behave Chicana to struggle to adapt in live society means. Regardless what race, majority of women were conventionally oppressed and were non seen tolerable to men. In La Chicana Her division in the yesteryear and Her Search for a New Role in the Future by Berinice Rincon, Rincon portrays Chicanas fiber in the family. Rincon explains that Chicana women are xpected to be submissive, faithful, devoted, and respectful to her husband and to waste the major indebtedness for rearing the children(25). The wifes role in the family is to collect condole with of the kids and the d swell uping house chores. She is non pass judgment to do anything thats not relate to household chore and taking care of the children. Specifically, . Nor is she supposed to share in her husband governmental, frugal or tender activities unless they are revolve around around the class(Rincon,25) and she may not interrupt when he talk about the things that matter to him and his friends(Brady,25).As Brady stated, the ideal wife is A wife who will have the house unuse d(25). Brady is a etiolated housewife who is as well expected to do the chores at home. Women were not supposed to talk about semipolitical and/or economic view because by doing so they would be questioning mens decision. In addition, Kincaid, a caribbean women claims that the mothers alike teaches their daughter How to press out their fathers khaki tog(Kincaid) because when they grow up they would be the one(a) who will iron their husbands khaki.The mother is l enlighten their daughter to be submissive by teaching them to take care of the household chores and following her footsteps. Furthermore, Brady conveys that men would like a women who will support them in their career. A wife who would browse for him to go to school, take care of the family and take care of the house. accordingly the men would desire a wife to quit working and remain at home so that his wife can more fully and completely take care of wife duties (Brady,26). Because, traditionally women were viewe d to stay at home and not work.Thus, It is her locate and duty to stand behind and blanket up her macho (Vidal,23). Actually, exsanguine women and Chicanas tackles the homogeneous issues in society. First, Women are not endure as community leaders either by the Chicano movement or by the Anglo establishment(Vidal, 22). During generation x, it is not greens to have a women as a leader because they were conventionally portrayed to be submissive and not involved in economic and/or political view thus do it harder for them to get equality and/or fight for change in their current situation.In fact, The white male directrs would loss Chicana to make their oppression precisely because they picture that when Chicanas begin a movement demanding good abortion, child care, and equal pay for equal work, this movement will pose a real threat to their ability to rule(Vidal,24). White men want Chicana to accept their oppression because if they dont accept oppression, they would help their white female counterparts to gain equality considering that they have generally the same concerns thitherfore posing a threats towards white mens power.On this occasion women wants equal pay and mighty to simplicity their give give up bodies. Whats more, 84% agreed that women do not begin equal pay for equal work (Vidal, 21). Women were not treated equally. Even though they do the same work as the men, no matter what race they were, women were not getting payed with the same amount of currency as the men did which will follow shortage in home income. little money they bring at home the more they will have problems because the greet of living is going up. Furthermore, Vidal claims the Chicana movement would want Free legal abortions and birth control for the Chicano community(21).Both Chicanas and White women are relate about the repair to control their confess bodies as outcomeed in Roe vs walk where wade won the case and her right to control her body. Thus both White and Chicana women wanted to have a relinquish legal abortion and birth controls because with birth controls they could have more control on how many children they will have. Their expenses will change magnitude if they have more children. It will be harder to support 5 or more kids especially if they only have a low income contemplate.Although White women and Chicana women have things in common, Chicana women are more affected due to racial difference thus make it harder for them to cope in current time. In Latino culture a wild women is viewed as The Mala is hard and impious and freelance like the macho (Rincon, 26). In this instance,The social station of la mujer mala-Indian women- was . that they actively participated in the religious, social and commercial life of their sustain people. They shared the responsibility of the household and also contri unlessed to the economy and social life(NietoGomez, La Chicana.. 50) but The Anglo tradition of industrial and politi cal democracy has kick upstairs women to actively desire equal rights and employment outside the home (Rincon,26). This is where traditional values of Chicana is crushed with advanced(a) time. It was harder for chicana to be throw outd by the industrial and political democracy of the Anglo to fight for their independency because Chicanas culture viewed an free-living woman and a woman who participates in economic and political science as a bad women simply like the la mujer mala-Indian women.Hence The Chicana is torn betwixt being what her Culture wants her to be and what she knows she moldiness force in order to function in todays action orientated world (Rincon,26). To function to current time she motivations to be independent but her ethnic views contradicts it. As a result 84% felt that they were not encourage to seek professional careers and that high development is not considered important for Mexican women (Vidal,21). Because most Mexican women felt like higher e ducation is not necessary, they wouldnt accomplish higher education therefore making them only eligible to have a job as a worker.To mold it another way, Raza women give a trey form of oppression as members of an oppressed nationality, as workers, and as women(Vidal,23). Because the Chicana may suffer from the sex secretion as well as from racial discrimination, the Chicanas income is at the fag end of the economic ladder (NietoGomez, Chicanas in.. ,126). For example, The median income of the Chicano ($5100) is around three times as frequently as the median income of the Chicana ($1800) (NietoGonez, Chicanas in.. ,126). Therefore, the Chicana is primarily a poorly paid worker, with ittle or no job opportunities (NietoGonez, Chicanas in.. ,127). Chicana is basically the most unprivileged people. Their own culture discriminate them to be independent and if they try to get a job they have the least opportunity to earn money and to change their current situation. It would be mo re tougher if the women is a single cite and/or the only one in the family who has an income. As a result of Chicanas cultural values where women are supposed to be dependent, it made it harder for them to advance in society.Their cultural values collided with moderns times cause them to be behind in societys change. That explains why there are only few successful chicanas because it took them longer to be encourage to have a career. In todays generation, generation y, women are encouraged to have careers, especially minority women. In fact, there are scholarship, programs and foundations that encourage minority women to go to male dominant fields. There are still a little discrimination in workplace but its not as severe as before and its pretty antiquated too.If someone discriminate a somebody due to their sexual practice, that soulfulness could sue the person who discriminated them. There are still reprise hackneyeds but as time goes by double standards slowly fades away. T he status quo must go It is a new time, and we need to make use everybodys natural endowment and energy (Rincon,25). For our country to develop and reverse more successful we need to encourage everybody to strive for a higher standard and provide them the opportunity to reach their dreams no matter what race and/or gender they are.